:root {
  --bg: #ffffff;
  --ink: #111827;
  --ink-2: #374151;
  --muted: #6b7280;
  --line: #e5e7eb;
  --soft: #f8fafc;
  --brand: #111827;
  --brand-mid: #1f2937;
  --accent: #b91c1c;
  --accent-dark: #991b1b;
  --accent-light: #fee2e2;
  --accent-soft: #fef2f2;
  --success: #059669;
  --success-light: #d1fae5;
  --teal: #b91c1c;
  --teal-light: #fee2e2;
  --surface: #f8f8f8;
  --surface-grey: #f3f4f6;
  --surface-green: #faf7f7;
  --surface-sage: #fdf2f2;
  --green-mid: #b91c1c;
  --green-light: #fee2e2;
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: 'DM Sans', system-ui, sans-serif;
  background: var(--bg);
  color: var(--ink);
  line-height: 1.7;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

.serif {
  font-family: 'Instrument Serif';
}

/* Layout */
.container {
  max-width: 1180px;
  margin-inline: auto;
  padding-inline: 20px;
}

.section {
  padding: 72px 0;
}

.section.slim {
  padding: 40px 0;
}

.grid {
  display: grid;
  gap: 24px;
}

.grid-2 {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.grid-3 {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.grid-4 {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

/* Typography */
.h1 {
  font-family: 'Instrument Serif';
  font-size: 52px;
  line-height: 1.1;
  font-weight: 400;
  letter-spacing: -0.02em;
}

.h1 em {
  font-style: italic;
  color: var(--accent);
}

.h2 {
  font-family: 'Instrument Serif';
  font-size: 36px;
  line-height: 1.2;
  font-weight: 400;
  letter-spacing: -0.01em;
}

.h3 {
  font-size: 18px;
  font-weight: 600;
  line-height: 1.3;
}

.lead {
  font-size: 18px;
  color: var(--ink-2);
  line-height: 1.7;
}

.eyebrow {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--accent);
}

.muted {
  color: var(--muted);
}

/* Components */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 13px 24px;
  border-radius: 10px;
  font-weight: 600;
  border: 1.5px solid transparent;
  transition: .18s all ease;
  font-size: 15px;
  font-family: inherit;
  cursor: pointer;
  gap: 6px;
}

.btn.primary {
  background: var(--brand);
  color: #fff;
}

.btn.primary:hover {
  background: var(--brand-mid);
  transform: translateY(-1px);
  box-shadow: 0 8px 24px rgba(15, 26, 46, .15);
}

.btn.secondary {
  background: #fff;
  border-color: var(--line);
  color: var(--ink);
}

.btn.secondary:hover {
  border-color: #9ca3af;
  transform: translateY(-1px);
}

.btn.accent {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
}

.btn.accent:hover {
  background: var(--accent-dark);
  transform: translateY(-1px);
  box-shadow: 0 8px 20px rgba(185, 28, 28, .24);
}

.btn.outline-white {
  background: transparent;
  border-color: rgba(255, 255, 255, .35);
  color: #fff;
}

.btn.outline-white:hover {
  background: rgba(255, 255, 255, .1);
  border-color: rgba(255, 255, 255, .6);
}

.card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 24px;
}

.card.elevated {
  box-shadow: 0 4px 24px rgba(15, 26, 46, .06);
}

.pill {
  display: inline-block;
  padding: 5px 12px;
  border-radius: 999px;
  font-size: 12px;
  font-weight: 600;
}

.pill.teal {
  background: var(--teal-light);
  color: #0f766e;
}

.pill.amber {
  background: var(--accent-light);
  color: var(--accent-dark);
}

.pill.success {
  background: var(--success-light);
  color: #065f46;
}

/* Announcement bar */
.bar {
  background: linear-gradient(90deg, var(--accent-dark), var(--accent));
  color: #fff;
  padding: 10px 16px;
  text-align: center;
  font-size: 14px;
  font-weight: 600;
}

.bar a {
  color: #fff;
  text-decoration: underline;
}

/* Header */
header.header {
  border-bottom: 1px solid var(--line);
  background: rgba(255, 255, 255, .97);
  backdrop-filter: blur(8px);
  position: sticky;
  top: 0;
  z-index: 50;
}

.header .inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 0;
}

.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  font-size: 17px;
}

.logo {
  width: 30px;
  height: 30px;
  border-radius: 10px;
  display: grid;
  place-items: center;
  background: transparent;
  color: #fff;
  font-weight: 800;
  font-size: 14px;
  overflow: hidden;
  flex-shrink: 0;
}

.logo img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  display: block;
}

nav {
  display: flex;
  align-items: center;
  gap: 6px;
}

nav .menu-item,
nav li {
  list-style: none;
  display: flex;
}

nav a {
  font-size: 15px;
  color: var(--ink-2);
  padding: 6px 12px;
  border-radius: 8px;
  transition: .15s;
}

nav a:hover {
  background: var(--surface);
  color: var(--ink);
}

nav .btn {
  margin-left: 6px;
}

nav a.btn {
  color: #fff;
}

/* Hero */
.trust-badges {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 20px;
}

.trust-badge {
  display: flex;
  align-items: center;
  gap: 7px;
  font-size: 13px;
  font-weight: 500;
  color: var(--ink-2);
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 5px 12px;
}

.trust-dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--success);
  flex-shrink: 0;
}

.trustpilot-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 18px;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 10px 14px;
  width: fit-content;
  background: #fff;
}

.stars {
  display: flex;
  gap: 3px;
}

.star {
  width: 15px;
  height: 15px;
  background: #00b67a;
  clip-path: polygon(50% 0%, 61% 35%, 98% 35%, 68% 57%, 79% 91%, 50% 70%, 21% 91%, 32% 57%, 2% 35%, 39% 35%);
}

/* GEO anchor */
.geo-anchor {
  background: var(--accent-soft);
  border-left: 4px solid var(--accent);
  border-radius: 0 12px 12px 0;
  padding: 16px 18px;
  margin: 20px 0;
  font-size: 15px;
  line-height: 1.65;
  color: #7f1d1d;
}

/* Quick form */
.quick-form {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 28px;
  box-shadow: 0 8px 40px rgba(15, 26, 46, .08);
  position: relative;
  overflow: hidden;
}

.quick-form::before {
  content: "";
  position: absolute;
  inset: 0 0 auto 0;
  height: 5px;
  background: linear-gradient(90deg, var(--accent-dark), var(--accent));
}

.quick-form h2 {
  font-family: 'Instrument Serif', serif;
  font-size: 24px;
  font-weight: 400;
  margin-bottom: 4px;
}

.quick-form .subtitle {
  font-size: 14px;
  color: var(--muted);
  margin-bottom: 16px;
}

.form-field {
  display: grid;
  gap: 6px;
}

.form-field label {
  font-size: 13px;
  font-weight: 500;
  color: var(--ink-2);
}

.form-field input,
.form-field textarea,
.form-field select {
  padding: 11px 14px;
  border-radius: 9px;
  border: 1.5px solid var(--line);
  font-size: 15px;
  font-family: inherit;
  color: var(--ink);
  transition: border-color .15s;
  background: #fff;
  width: 100%;
}

.form-field input:focus,
.form-field textarea:focus,
.form-field select:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 4px rgba(185, 28, 28, .08);
}

.form-field textarea {
  min-height: 90px;
  resize: vertical;
}

/* Switcher trust section */
.switcher-section {
  background: #000;
  color: #fff;
}

.switcher-section .h2 {
  color: #fff;
}

.switcher-section .lead {
  color: #d1d5db;
}

.switcher-card {
  background: rgba(255, 255, 255, .06);
  border: 1px solid rgba(255, 255, 255, .14);
  border-radius: 18px;
  padding: 20px;
}

.switcher-card h3 {
  color: #fff;
  font-size: 16px;
  font-weight: 600;
  margin-bottom: 6px;
}

.switcher-card p {
  color: #d4d4d8;
  font-size: 14px;
  line-height: 1.6;
}

.switcher-num {
  font-family: 'Instrument Serif', serif;
  font-size: 42px;
  color: #ef4444;
  line-height: 1;
  margin-bottom: 6px;
}

/* Problems */
.problems-section {
  background: #fafafa;
}

.persona-tabs {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  margin-bottom: 28px;
}

.persona-btn {
  padding: 8px 18px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 500;
  border: 1.5px solid var(--line);
  background: #fff;
  color: var(--ink-2);
  cursor: pointer;
  transition: .15s;
  font-family: inherit;
}

.persona-btn.is-active,
.persona-btn:hover {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
}

.problem-card {
  background: #fff;
  border: 1px solid #e6e6e6;
  border-radius: 20px;
  padding: 22px;
  height: 100%;
  transition: .2s;
}

.problem-card:hover {
  transform: translateY(-2px);
  border-color: #d4d4d8;
  box-shadow: 0 12px 30px rgba(0, 0, 0, .05);
}

.problem-card h3 {
  font-size: 16px;
  font-weight: 600;
  margin-bottom: 8px;
}

.problem-card p {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.6;
}

.problem-card .solution {
  margin-top: 12px;
  padding-top: 12px;
  border-top: 1px solid var(--line);
  font-size: 13px;
  font-weight: 700;
  color: var(--accent);
}

/* Pricing */
.pricing-section {
  background: #fafafa;
}

.pricing-card {
  background: #fff;
  border: 1px solid #e6e6e6;
  border-radius: 20px;
  padding: 28px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  position: relative;
  transition: .2s;
  height: 100%;
}

.pricing-card:hover {
  border-color: #d4d4d8;
  box-shadow: 0 12px 30px rgba(0, 0, 0, .05);
  transform: translateY(-3px);
}

.pricing-card.featured {
  border-color: var(--accent);
  box-shadow: 0 18px 40px rgba(220, 38, 38, .08);
}

.pricing-badge {
  position: absolute;
  top: -50px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: #fff;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 999px;
  white-space: nowrap;
}

.pricing-card h3 {
  font-size: 20px;
  font-weight: 700;
}

.pricing-card .price-label {
  font-size: 13px;
  color: var(--muted);
}

.pricing-includes {
  font-size: 13px;
  font-weight: 600;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: .05em;
  margin-top: 4px;
}

.pricing-list {
  list-style: none;
  display: grid;
  gap: 8px;
  flex: 1;
  min-height: 280px;
}

.pricing-list li {
  display: flex;
  gap: 9px;
  align-items: flex-start;
  font-size: 14px;
  line-height: 1.5;
  color: var(--ink-2);
}

.pricing-list li::before {
  content: "\2713";
  color: var(--accent);
  font-weight: 700;
  flex-shrink: 0;
  margin-top: 1px;
}

.pricing-card .btn {
  margin-top: auto;
}

.pricing-section .grid.grid-3 {
  align-items: stretch;
}

/* Why choose us */
.why-list {
  display: grid;
  gap: 14px;
  list-style: none;
}

.why-item {
  display: flex;
  gap: 12px;
  align-items: flex-start;
}

.why-icon {
  width: 22px;
  height: 22px;
  flex-shrink: 0;
  border-radius: 999px;
  background: var(--success-light);
  display: grid;
  place-items: center;
  margin-top: 2px;
}

.why-icon svg {
  width: 12px;
  height: 12px;
  stroke: var(--success);
  stroke-width: 2.5;
  fill: none;
}

.why-item-text strong {
  display: block;
  font-size: 15px;
  font-weight: 600;
}

.why-item-text span {
  font-size: 14px;
  color: var(--muted);
}

/* Services */
.services-section {
  background: #fafafa;
}

.service-card {
  background: #fff;
  border: 1px solid #e6e6e6;
  border-radius: 20px;
  padding: 22px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: .2s;
  height: 100%;
}

.service-card:hover {
  border-color: #d4d4d8;
  box-shadow: 0 12px 30px rgba(0, 0, 0, .05);
  transform: translateY(-2px);
}

.service-icon {
  width: 40px;
  height: 40px;
  border-radius: 10px;
  background: var(--accent-light);
  display: grid;
  place-items: center;
}

.service-icon svg {
  width: 20px;
  height: 20px;
  stroke: var(--accent);
  stroke-width: 1.8;
  fill: none;
}

.service-card h3 {
  font-size: 16px;
  font-weight: 600;
}

.service-card p {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.6;
  flex: 1;
}

.service-card a {
  font-size: 14px;
  font-weight: 700;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  gap: 4px;
}

.service-card a:hover {
  gap: 8px;
}

/* Reviews */
.review-card {
  background: #fff;
  border: 1px solid #e6e6e6;
  border-radius: 20px;
  padding: 22px;
}

.review-stars {
  color: var(--accent);
  font-size: 14px;
  margin-bottom: 10px;
}

.review-card blockquote {
  font-size: 15px;
  line-height: 1.6;
  font-style: italic;
  color: var(--ink-2);
  margin-bottom: 12px;
}

.review-meta {
  font-size: 13px;
  font-weight: 500;
  color: var(--muted);
}

/* FAQ */
.faq-item {
  border-top: 1px solid var(--line);
}

.faq-item:last-child {
  border-bottom: 1px solid var(--line);
}

details summary {
  cursor: pointer;
  list-style: none;
  font-weight: 600;
  font-size: 16px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 18px 0;
  gap: 16px;
}

details summary::-webkit-details-marker {
  display: none;
}

details summary .toggle {
  width: 22px;
  height: 22px;
  border-radius: 999px;
  background: var(--surface);
  border: 1px solid var(--line);
  display: grid;
  place-items: center;
  flex-shrink: 0;
  font-size: 16px;
  line-height: 1;
  color: var(--muted);
  transition: .15s;
}

details[open] summary .toggle {
  background: #000;
  color: #fff;
  border-color: #000;
}

details p {
  padding: 0 0 18px;
  font-size: 15px;
  color: var(--ink-2);
  line-height: 1.7;
}

/* Modern FAQ */
.faq-modern details {
  border-bottom: 1px solid #e5e7eb;
  padding: 18px 0;
}

.faq-modern summary {
  display: flex;
  justify-content: space-between;
  align-items: center;
  cursor: pointer;
  font-size: 16px;
  font-weight: 600;
  list-style: none;
}

.faq-modern summary::-webkit-details-marker {
  display: none;
}

.faq-modern .icon {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: #f3f4f6;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
  transition: 0.2s;
}

.faq-modern details[open] .icon {
  background: #dc2626;
  color: #fff;
}

.faq-modern p {
  margin-top: 10px;
  font-size: 14px;
  color: #4b5563;
  line-height: 1.6;
}

/* CTA dark */
.cta-dark {
  background: var(--brand);
  text-align: center;
}

.cta-dark .h2 {
  color: #fff;
}

.cta-dark .lead {
  color: #d4d4d8;
  max-width: 560px;
  margin-inline: auto;
  margin-top: 10px;
}

.cta-dark .cta-btns {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
  margin-top: 28px;
}

/* Contact */
.contact-card {
  background: #fff;
  border: 1px solid #e6e6e6;
  border-radius: 20px;
  padding: 24px;
}

.contact-card h3 {
  font-size: 16px;
  font-weight: 600;
  margin-bottom: 6px;
}

.contact-big {
  font-size: 22px;
  font-weight: 700;
  margin: 6px 0;
  color: var(--accent);
}

/* Footer */
footer {
  background: #ffffff;
  color: #111827;
  border-top: 1px solid #e7e7e7;
}

footer .col-title {
  color: #000000;
  font-weight: 700;
  font-size: 14px;
  margin-bottom: 12px;
}

footer a {
  color: #3f3f46;
  font-size: 14px;
  transition: color .15s;
}

footer a:hover {
  color: var(--accent);
}

footer .grid {
  gap: 8px;
}

footer .grid li,
footer .grid .menu-item {
  list-style: none;
}

.socials {
  display: flex;
  gap: 8px;
  margin-top: 14px;
}

.social-icon {
  width: 34px;
  height: 34px;
  border-radius: 8px;
  display: grid;
  place-items: center;
  border: 1px solid #d4d4d8;
  background: #ffffff;
  color: #111827;
  transition: .15s;
}

.social-icon:hover {
  border-color: var(--accent);
  color: var(--accent);
}

.social-icon svg {
  width: 16px;
  height: 16px;
}

.copyright {
  border-top: 1px solid #e7e7e7;
  text-align: center;
  padding: 14px 0;
  color: #71717a;
  font-size: 13px;
}

/* Divider */
.divider {
  border: none;
  border-top: 1px solid var(--line);
}

.section-title-accent {
  position: relative;
  display: inline-block;
}

.section-title-accent::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -8px;
  width: 72px;
  height: 4px;
  border-radius: 999px;
  background: var(--accent);
}

.trustpilot-bar strong {
  color: var(--accent);
}

/* Full logo display */
.brand .logo,
.footer-brand .logo {
  width: auto;
  height: 38px;
  background: transparent;
  border-radius: 0;
  display: flex;
  align-items: center;
  justify-content: flex-start;
  overflow: visible;
  padding: 0;
}

.brand .logo img,
.footer-brand .logo img {
  height: 38px;
  width: auto;
  max-width: 190px;
  object-fit: contain;
  display: block;
}

.brand .custom-logo-link img {
  height: 38px;
  width: auto;
  max-width: 190px;
  object-fit: contain;
}

/* Premium black/white + red accent theme base */
body {
  background: #ffffff;
  color: #0b0b0b;
}

.container {
  max-width: 1200px;
}

.section {
  padding: 84px 0;
}

.h1 {
  font-size: 56px;
  line-height: 1.02;
  letter-spacing: -0.035em;
}

.h2 {
  font-size: 40px;
  line-height: 1.08;
  letter-spacing: -0.025em;
}

.lead {
  color: #52525b;
  font-size: 18px;
}

.eyebrow {
  color: #dc2626;
  font-weight: 700;
}

.bar {
  background: #000000;
  color: #ffffff;
  font-weight: 600;
}

.bar a {
  color: #ffffff;
}

header.header {
  background: rgba(255, 255, 255, .94);
  border-bottom: 1px solid #ececec;
  box-shadow: 0 1px 0 rgba(0, 0, 0, .03);
}

nav a {
  color: #27272a;
  font-weight: 500;
}

nav a:hover {
  background: #f5f5f5;
  color: #000000;
}

.btn {
  border-radius: 12px;
  font-weight: 700;
}

.btn.primary {
  background: #000000;
  color: #ffffff;
  border-color: #000000;
  box-shadow: none;
}

.btn.primary:hover {
  background: #18181b;
  box-shadow: none;
}

.btn.secondary {
  background: #ffffff;
  color: #000000;
  border: 1.5px solid #d4d4d8;
}

.btn.secondary:hover {
  border-color: #000000;
  background: #fafafa;
}

.btn.accent {
  background: #dc2626;
  color: #ffffff;
  border-color: #dc2626;
  box-shadow: none;
}

.btn.accent:hover {
  background: #b91c1c;
  border-color: #b91c1c;
  box-shadow: none;
}

.quick-form {
  border: 1px solid #e7e7e7;
  border-radius: 24px;
  box-shadow: 0 16px 50px rgba(0, 0, 0, .06);
  background: #ffffff;
}

.quick-form h2 {
  color: #000000;
}

.form-field input,
.form-field textarea,
.form-field select {
  border: 1.5px solid #e4e4e7;
  border-radius: 12px;
}

.form-field input:focus,
.form-field textarea:focus,
.form-field select:focus {
  border-color: #dc2626;
  box-shadow: 0 0 0 4px rgba(220, 38, 38, .08);
}

.geo-anchor {
  background: #fff5f5;
  color: #7f1d1d;
  border-left: 4px solid #dc2626;
  border-radius: 0 14px 14px 0;
  padding: 18px 20px;
}

.trust-badge {
  background: #ffffff;
  border: 1px solid #e5e7eb;
  color: #27272a;
  font-weight: 600;
}

.trust-dot {
  background: #dc2626;
}

.trustpilot-bar {
  background: #ffffff;
  border: 1px solid #e5e7eb;
  border-radius: 14px;
}

.trustpilot-bar strong {
  color: #dc2626;
}

.problem-card .solution,
.service-card a {
  color: #dc2626;
  font-weight: 700;
}

.pill.amber,
.pill.teal {
  background: #fef2f2;
  color: #b91c1c;
}

.pricing-badge {
  background: #dc2626;
}

.contact-big {
  color: #dc2626;
}

.social-icon {
  background: #ffffff;
  color: #111827;
  border: 1px solid #d4d4d8;
}

.social-icon:hover {
  border-color: #dc2626;
  color: #dc2626;
}

/* Responsive */
@media (max-width: 1024px) {
  .quick-form {
    max-width: 560px;
  }

  .grid-4 {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 768px) {

  .grid-2,
  .grid-3,
  .grid-4 {
    grid-template-columns: 1fr;
  }

  .h1 {
    font-size: 40px;
  }

  .h2 {
    font-size: 30px;
  }

  .section {
    padding: 58px 0;
  }

  nav {
    display: none;
  }

  .header .inner {
    justify-content: space-between;
  }

  .header .mobile-cta {
    display: inline-flex !important;
  }
}

.mobile-cta {
  display: none;
}

/* Animations */
@media (prefers-reduced-motion: no-preference) {
  .fade-up {
    opacity: 0;
    transform: translateY(16px);
    animation: fadeUp .5s ease forwards;
  }

  @keyframes fadeUp {
    to {
      opacity: 1;
      transform: none;
    }
  }

  .fade-up:nth-child(2) {
    animation-delay: .08s;
  }

  .fade-up:nth-child(3) {
    animation-delay: .16s;
  }

  .fade-up:nth-child(4) {
    animation-delay: .24s;
  }
}

/* Elementor editor compatibility */
.elementor-widget-container .btn {
  text-decoration: none;
}

.elementor-section .container {
  max-width: 1200px;
}